Maybe you’ve outgrown your website, and it’s holding your team back.
Whether you’re rebranding, shifting your market focus, or updating outdated functionalities, redesigning your website redefines how you interact with your audience. It’s an opportunity to refine your digital operations, boost your digital marketing, streamline processes, and declutter, making your website more user-friendly and functional for both your internal teams and external audience.
While this process brings excitement and potential for innovation, it also demands careful planning and thoughtful execution to ensure the final product reflects your vision and business objectives.
Here’s how to get your website redesign right the first time, as well as six mistakes to avoid when embarking on the journey.
How to redesign your website in 9 steps
Redesigning your website requires a structured approach, similar to initial website design, that’s focused on improvement and updating. Project plans help organize your efforts, define the scope, allocate resources, and set achievable goals and timelines. Detailed plans also help produce project documents and road maps that clearly communicate the process and objectives to ensure your team remains aligned and focused.
Check out these nine steps to build a project plan and successfully redesign your site.
1. Start with “why”
Starting a website redesign plan begins with understanding the core reasons driving change. A deep understanding of your business, its goals, and your current web presence can help you assess your existing website and articulate why you’ve decided on a redesign.
Key questions to determine the “why” for your redesign include:
- What’s your brand story?
- Are you rebranding?
- How is your brand currently perceived or performing?
- What are your company’s objectives for this year?
- What specific goals do you aim to achieve with this redesign?
- How does the redesign align with and support these goals?
Analyzing these aspects pinpoints the exact requirements of your website redesign and makes every change and update purposeful and aligned with your broader business. It also helps set a clear direction for the project so you can strategically plan each step to reach your desired outcome.